Google and Facebook to Hold 70% of all Ad Revenue By 2020

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A campaign is launched by a UK-based trade website “Press Gazette”, for newspaper and magazines, to stop Facebook and Google from destroying.

As Facebook and Google are widely spread and used/watched much more than electronic media and Press Gazette says Facebook and Google have created a strong monopoly in the advertising industry of UK. The Journalism industry is badly affected as a major chunk of advertising revenue is going to this duo.

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In the past decade, the revenue sharing to the newspaper has gone from half to one-tenth and the advertising industry of UK was 20 billion ponds in 2015. This is an alarming situation for publishers.

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Press Gazette said, “The Government would not allow such a duopoly to stand. Campaigners would call for them to be broken up in the name of media plurality.”

A major chunk of news publishers are slashing the salaries of employees and the number of journalists being employed has been thinning down as well, due to dip in revenues

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In the past one decade, the newspaper has increased their reach and readership but this scale hasn’t positively affected their revenue graphs.

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c899e2cdb9b4e045718cb2c66c5f873a - Google and Facebook to Hold 70% of all Ad Revenue By 2020
Khurram Farooqhttp://fsconline.info
I am a full-time Android developer/software engineer, and a full-time freelancer. I create apps for website/blog owners, businessmen, musicians, artists, everyday people, etc. Also I can tweak WordPress sites, fix errors and customize themes

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