It is rumored that Apple is testing the latest version for its TV set-top box, which will be released later in this year. The box is named as ‘J105’ and is an upgraded version of its fourth generation box with the latest internals for supporting videos at ultra high definition 4k resolution.
The Apple TV set-top box will have an Apple TV microphones placed in it, which means that the users will have to shout the commands at the television screen rather than speaking into Siri Remote.
Apple TV app was initially set to be the portal for accessing the live shows and sports, but the app never fulfills its goals, live shows, and sports never became the part of Apple TV. TVOS interface is same as the home screen of iPhone but is less ambitious than other design.
The Apple TV’s software is also less ambitious than originally envisioned. The current model features an iPhone-like app grid, but designers had prototyped more novel interfaces. One idea, dubbed “Intentions” internally, put the four tabs in the center of the screen: three for the Apple TV’s main content types (video, music, and gaming) and one for everything else. Another idea: letting viewers pull up previews of content by hovering on each icon (a feature currently reserved for only a few of Apple’s bundled apps).
It is also rumored that the company also wants to sell a bundle of four broadcast networks, several cable channels and Tv shows and movies for $30-40 per month subscription.
For improving the growth of the Apple Tv business, the company has also hired Timothy D. Twerdahl, the lead manager of the Amazon Fire TV product. However, Pete Distad, the previous head of Apple TV, will concentrate on producing the content deals with Apple SVP Eddy Cue.
This step seems to be a revolutionary move by Apple through which the company will support Apple TV ecosystem with a 4k update.