vivo, the world’s premier smartphone company, announced today that renowned cricketer Babar Azam will be the brand ambassador for the flagship V23 5G. As part of this cooperation, Babar Azam will also participate in major visuals and TV commercials to further boost the premium V23 5G’s brand. vivo has been working closely with a variety of KOLs and brand ambassadors to increase the value of the V series in Pakistan.
Babar Azam is a professional cricketer with a large fan base in Pakistan. With his amazing cricket talents and attitude, Babar Azam has become a young star and inspiration for the people of Pakistan, making him an ideal fit for a youth-focused company like vivo. Through him, the relationship increases the brand’s connection with Pakistani consumers.
On the occasion, Babar Azam said, “I am thrilled to partner with a consumer-centric and highly innovative brand like vivo for the premium V23 5G smartphone. I have been closely following the brand and have always had an affinity for its innovative technology for as long as I can remember. It is my absolute pleasure to be associated with vivo and I am very excited to represent a brand that is loved and appreciated by the young audience of our country.”
Zohair Chohan, Director Brand Strategy at vivo Pakistan, commented, “vivo believes in the concept of “Benfen”, a term that refers to a mindset of doing the right things and doing things right. Through its various initiatives vivo truly imbibes this Benfen quality, building a brand that respects local talent, culture, and evolving consumer preferences. We have always emphasized innovation, trendsetting design, and excellence through our products to offer the best to our consumers. We believe these are also the qualities epitomized by Babar Azam, whose spirit of pursuing his passion has made him one of Pakistan’s biggest youth icons. We are delighted to have Babar Azam as our ambassador for V23 5G as he perfectly represents a new-age smartphone user, and the youth across the country admire his vibrant personality. We are hopeful that, V23 5G, as the newest addition to V series’ portfolio, will be equally loved by consumers as its predecessors.”
The V23 5G is equipped with cutting-edge camera technology, a lucrative design, a smooth finish, and attractive edges, all of which were selected by vivo’s highly competent designers. The V23 5G also includes a color-changing glass that, together with its captivating design and excellent view, will inspire users and transport them to a fantastic world.