Today, it is reported that Emtek has decided to shut down BlackBerry Messenger.
The company explained that it will be eliminating consumer service by explaining that this service is unable to attract new users. Moreover, it is losing the currently active users as well.
To encourage its users, BlackBerry has introduced BBM Enterprise, which is the company’s enterprise-grade encrypted Messenger BBMe for personal use.
The proposed service is currently available on iOS, Android, Windows, and Mac. Almost three years ago, the company has planned to revived BBM consumer service.
But, all those efforts do not end in a good way. In a blog post, BlackBerry stated that
“We poured our hearts into making this a reality, and we are proud of what we have built to date. The technology industry, however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.”
In the past, the company has faced tough competition. Moreover, at various points, the company also sued Twitter, Facebook, and SnapChat over numerous patent infringement.
Back in 2017, the company surprised all its competitors by adding Uber to the BBM app. All of those efforts did not provide good results but its popularity declines further.