In the beginning of this year, according to the report from the Wall Street Journal, Google would soon introduce a new built in ad blocking feature in both desktop and mobile chrome versions.However, the feature is yet to be launched officially and certain hints suggest that it is real.
Certain users are using Chrome Canary on Android, which is a special build of Google’s Browser for both experimental and unstable, are observing the presence of an ad-blocking option in the settings menu.
According to some bloggers and one of popular website “TechCrunch” claimed that this feature is working.
After observing an experimental nature of Chrome Canary, Google spokesperson stated that the ad-blocker was “part of our general approach of running experiments to test possible features that could provide users with the best experience on Chrome.”
However, there is no guarantee that this feature will work or show up in more stable Chrome builds. But, this is feature is one of its kind, as no other browsers have offered such feature yet.
Obviously, it will take the time to be rolled out around the world. According to WSJ report, this feature is most likely to be released next year, the main reason behind this is may be Google is giving time to sites and advertisers to assure that their ads are not deemed impertinent.