This morning, BYD, an acronym for “Build Your Dreams,” held an event that marked the official launch of its brand in Europe. In the video that lasted for half an hour, the company highlighted its history, achievements, and objectives to help the fight against global warming. However, the most important thing it revealed was that its first three cars are now available in Europe.
The business highlighted that it launched its first international operations in 1998 with only three employees, a budget of thirty thousand dollars, and a crate full of batteries. Over the past 24 years, BYD has grown its operations into over 20 nations, delivering battery storage solutions, solar panels, and, most recently, electric vehicles.
The Atto3, Han, and Tang are BYD’s first three electric vehicles that are now accessible to the public through a network of dealerships throughout Europe. They all have LFP blade battery packs based on BYD’s in-house e-Platform. BYD takes great pride in having created and introduced a high-efficiency heat pump of its design. This heat pump uses less electricity and extends the vehicle’s useable temperature range from -30 to +60 degrees Celsius.
The BYD Atto 3 C-segment SUV will be priced at €38,000 in Europe. It has a 420-kilometer range and can be charged at home using up to 11 kW or at a CCS charging station using up to 88 kW.
The four-door Han is BYD’s following utterly new product. This fantastic-looking sedan is aimed at Audi and BMW buyers and offers a slew of attractive amenities. Despite its starting price of €72,000, it competes directly with luxury vehicles such as the BMW i4 M50 and the EQE AMG 43. Check out our comparison tool now to see how these two alternatives compare.
The famous Tang SUV is BYD’s final option in the initial lineup of electric vehicles it will sell in Europe. This 7-seat SUV will be priced at €72,000 and will come standard with a 517hp all-wheel-drive system and an 80kWh battery pack, resulting in a WLTP range of 400 kilometers. It comes with many standard amenities, and when combined with its performance, it offers itself as a credible challenger to vehicles like the BMW iX M50 and the Audi e-tron S. As you can see, the Tang appears to be an appealing purchase in this situation.