The planned controls which were announced in late night Facebook post, follow accusations that flood of fake news stories influenced the U.S. presidential election.
“The bottom line is: we take misinformation seriously,” wrote Zuckerberg. “We take this responsibility seriously. We’ve made significant progress, but there is more work to be done.”
Mark said that Facebook is working to develop fake news detection system, easier reporting and technical ways to classify misinformation.
Zuckerberg said the company also wants to raise the bar for stories that appear in the news feed and revising their ad policies to disrupt fake news economics.
He called it a complex issue — both technically and philosophically.
“We believe in giving people a voice, which means erring on the side of letting people share what they want whenever possible,” he wrote. “We need to be careful not to discourage sharing of opinions or to mistakenly restrict accurate content.”
The social media giant is also working to undermine the business model used by fake news publishers.
Facebook said earlier this week that it would not place ads from fake news publishers on third party apps or websites because the content falls under the broader category of “illegal, misleading or deceptive” content. Google has taken similar steps.
“Some of these ideas will work well, and some will not,” Zuckerberg admitted. “We understand how important the issue is for our community and we are committed to getting this right.”