Facebook is getting into the job market.
After years of speculation that social media giant Facebook is going to take on LinkedIn and online job boards with the tools developed for business to post job opening and for job seekers to hunt for new gigs.
Facebook developed the tool for small and midsized business that typically struggle to find right peoples to hire, mostly part-time and hourly workers and targeted the weak spot for LinkedIn
Businesses were already trying to connect with prospective employees by placing job openings on their Facebook pages, Bosworth said. Facebook is just giving them an easier way to do it.
U.S. and Canada businesses will be able to post jobs listings and track the applications and communicate with their applicants through their pages.
Job seekers will be able to apply for positions by clicking “Apply Now” button. There will be the option of auto-filling some of the public information from their Facebook profile like name, location, and email etc.
The applicant will be given an option to review and edit the information before pressing the “Submit” button, once the application has submitted a conversation will be created between business and job seeker on Facebook messenger.
Businesses will also be allowed to promote and boost the reach of their job listings. The job listing will show up in the news feed for a Facebook user who liked the page.
Facebook also began testing new job tools last spring to a couple of cities including Chicago, Bosworth said.
“Facebook may be testing the water for a bigger push into the recruiting space by capitalizing on the growing use of social media by recruiters. Some 84% of organizations are hunting for new employees on social media and 9% say they plan to do it, according to a 2015 survey from the Society for Human Resource Management.”, reported by USA Today
By far the most popular social media service for recruiters is LinkedIn at 96%. But, the survey found, Facebook is gaining, with 66% of recruiters turning to it. More than half of recruiters also use Twitter to recruit, according to the survey.
“It’s an interesting space for Facebook to get into, but I think most users would find it awkward to apply for jobs through a personal social network rather than LinkedIn,” said Jackdaw Research chief analyst Jan Dawson. “That’s LinkedIn’s great strength when it comes to applying for jobs: It already has your resume and it’s a social network tailor made and sanitized for work and job applications.”
The challenge for Facebook: People are frequently reluctant to commingle their personal and professional lives — and with good reason.