Haier, a well known name in the field of electronics and home appliances which recently started producing Laptops and Mobiles. They are going to produce 150,000 laptops in their own manufacturing plant in Pakistan.
Back in April, Haier launched their own line of smartphones under the umbrella of a Pakistani group called Ruba Sez. Along with the launch, they also announced that they will be starting their production unit in Lahore which was going to make smartphones and laptops as well. The test run of 1000 laptops was completed successfully. Following that, Haier has announced that they will be manufacturing 150,000 more laptops by the year 2016 end.
You all must be well aware of the fact that the PM Laptop Scheme also gave away Haier laptops to students this year. The contract for phase 2 of the scheme has also been awarded to Haier. Moreover, Haeir’s annual demand of laptops is estimated at 300,000 units currently and this is expected to grow. A local production unit can keep up with the increasing demand. Not only this, it can help build a hub of tech savvy and highly trained individuals, providing Pakistan self-sufficiency in manufacturing high-end products.
Haier is a pioneering brand in starting a local manufacturing plant in Pakistan. This is also a proof of the fact that China is willing to help Pakistan ride the road to technological advancement. If this venture continues to be successful and attracts the Pakistani audience, who knows we may one day have a bigger brand name setting up their unit in Pakistan.
Haier is pioneering brand starting a local manufacturing plant in Pakistan. With this initiative fact has become clear that China is willing to help Pakistan in the road of technological advancement. It is expected that Haier will boost their sales in Pakistan in future.