Today, Global nonprofit World Banking for Women and JazzCash has announced that both companies are going to have a partnership for promoting the financial inclusion of women across the Pakistan.
The Bill & Melinda Gates Foundation will be there to fund them for increasing low-income women’s appropriation and use of digital financial services, especially the JazzCash mobile account.
The Chief Digital and Financial Services Officer of Jazz, Aniqa Afzal Sandhu, said:
“We are delighted to partner with Women’s World Banking, as they have done pioneering work on empowering women financially in other markets. We look forward to the research findings as they will enable JazzCash to increase financial inclusion of the marginalized and disenfranchised women across Pakistan.”
President and CEO of Women’s World Banking, Mary Ellen Iskenderian said:
“We commend JazzCash for seeing women’s longstanding financial exclusion as we always have: an opportunity rather than an obstacle. With a mobile savings tool like JazzCash, a woman, who may not have otherwise had access, can open a bank account in her own name without taking time away from her busy day. She can plan for her future, build a safety net for times of crisis, and even grow her business.”
The project will involve nonprofit behavioral design and research firm ideas42 and will support global conventional practices in approach women using digital financial services, containing Women’s World Banking’s projects in Nigeria and other markets.
The results will have a global influence as well, not only strengthening perceptions of how digital financial services will work for low-income women in Pakistan, but it will also notify comparable actions to reach out to unbanked women regionally and globally.