According to the report from Microsoft, November is considerably the best month for customer surface sales by volume.
Due to the release of stimulated Surface Book and latest Surface studio, the company has been able to reach a markable consumer hardware sales in recent months.
This started from the shipping of pre-order to the last of the month. In the same week, Apple has announced its long-awaited stimulated notebook.
The Touch Bar MacBook Pro has terribly mixed reactions during its late October launch. Shortly after launch, while talking with press Phil Schiller told:
“Apple’s online store has had more orders for the new MacBook Pro than any other pro notebook before,”
Today in the blog post, the company considers its bold trade-in program as the cause of success:
Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface-coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface[… ] It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud because it means we’re doing good work.
The new surface Book has been introduced in the markets such as Australia, New Zealand,Austria, China, France, Germany, Hong Kong, Japan, Switzerland and the company is still working to make it available in the UK early in next year.