Back in 2009 when first Android smartphones rolled off the assembly line, they were not competing companies like Apple. Mobile phone pioneer Nokia commanded a large chunk of the market and it was hard at work on its own open source touchscreen platform.
We all know how this story ended, Android and Apple took over the market and Nokia floundered for years with half-baked handsets until Microsoft bought it. Samsung is now Giant in Android Phone market.
But same as the B-Movies, Nokia is coming back from the dead. Well, kind of. Earlier this year Microsoft sold the branding rights to Finland-based HMD Global, and first fruits of the labor are going to appear in first half of 2017.
Nokia N1 an iPad mini clone with handwriting-based search they will run Android. It remains to be seen how much Nokia is in these phone beyond the branding on the rear. However, it is a great comeback story nonetheless.
You can signup on the Nokia website for more information as soon as it is released, but for the time being, the company is only speaking about its new smartphones in very broad terms, and promising “Elegant simplicity, trusted the reliability and lasting quality,” attributes often promised and rarely delivered. But Nokia does have one thing going for it: instant brand recognition.
“Inspired by ambition”, Nokia’s New Tagline
Why this matters: Nokia’s new tagline is “Inspired by ambition,” and it’s hard to argue with its tenaciousness. A Nokia smartphone is sure to garner a fair amount of attention within the Android community, but it’s entering an extremely crowded and competitive market. However, if the price is right it could build itself a nice little niche.
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