Global tech giant Xiaomi has signed lollywood heartthrob Ahad Raza Mir as its official brand ambassador. The only purpose of this collaboration is to raise brand awareness.
The Redmi Note 11 series is about overcoming adversity while remaining true to yourself. Rise to the Challenge is a reminder that no matter what life throws at you, you’re enough. Keep your head high and take on the challenge!
The TVC for Redmi Note 11 shows the hardships and hurdles faced. The constant internal conflict and overcoming it with sheer resolve using Redmi’s characteristics. It’s the path of overcoming obstacles in everyday life while remaining loyal to oneself. People see the engagement on social media, not the challenges behind them.
The TVC asks a question. What is the issue? The only challenge is to be better than yesterday. It discusses social media, where everyone wants praise and likes from strangers, but keeping accurate to oneself is ultimately what is important. The point is that we need to be charged for everyday things to win life and that haters will always hate, but you must rise to the occasion and prove them wrong. The TVC uses clever wordplay to highlight the qualities of this year’s flagship drop.