People aren’t buying NVIDIA’s GeForce RTX 4080 the $1,199 Graphic Card

by Farhan Yousaf

It’s been several days since the GeForce RTX 4080 graphics card from NVIDIA was introduced at a high price of up to $1,199 US, and it doesn’t look like people are buying it. Days after its release, the card does not seem to be selling well in the consumer market for several reasons.

The main reason for this could be the high price point. To put it in perspective, NVIDIA launched the GeForce RTX3080 at $699 US two years ago. The GeForce RTX3080 12 GB launched at $899 US, compared to its 4080’s $1999 US price tag. That’s a difference to the tune of 71.5%. A couple of quadrennials ago, the Nvidia ’80’-class cards were priced between $550 and $700 US.

People aren't buying NVIDIA's GeForce RTX 4080 the $1,199 Graphic Card

The NVIDIA GeForce RTX 4080 graphics card is widely available at retailers worldwide. This is not the result of the large supply of RTX 4080s that NVIDIA has on hand or something that happened after the launch of the RTX 4090. We estimate that NVIDIA has shipped close to 30,000 GeForce RTX 4080 graphics cards.

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RTX 4080 is in stock on every retailer

Here are just a few examples of different stores across the United States that are sitting on piles of RTX 4080 graphics cards that no one has any interest in purchasing:

This brings us to the second section of this report: the prices of the various AIB models. Reference pricing for the RTX 4090 Founders Edition or AIB models is comparable to that of the majority of NVIDIA GeForce RTX 4080 cards. For instance, the RTX 4080 ROG STRIX and TUF Gaming from ASUS can be purchased for $1500 and $1549.

People aren't buying NVIDIA's GeForce RTX 4080 the $1,199 Graphic Card

AMD’s Radeon RX 7900 series launch caused major hit in sales

The final and most important factor discouraging consumers from purchasing an NVIDIA GeForce RTX 4080 graphics card is the impending release of AMD’s Radeon RX 7900 series graphics cards, which the red team has been marketing directly against the RTX 4080, taking shots at the 16-pin connectors (now confirmed as a user error), its massively oversized reference models, and its brand new set of features. We recommend waiting for final reviews despite the $899 and $999 US prices. The performance-to-cost ratio of the GeForce RTX 4080 is the lowest.

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It remains to be seen whether or not the RTX 4080 will be able to make a dent in AMD’s market share, but one thing is for sure: a lot is riding on this release for Nvidia.

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