Q2 2021: realme becomes the world’s sixth largest phone brand

by Zeeshan Akram

According to Counterpoint, realme sets its foot on the number 6th spot in the global smartphone market for the first time in the second quarter of 2021. realme has shipped 15million smartphones from April to June; that’s 135% growth compared to last year’s same quarter.

realme becomes the world’s sixth-largest phone brand

realme is sitting among the top five brands in eighteen markets and holding the first spot in Bangladesh and the Philippines. According to Counterpoints, the research company made its debut in their ranking in fall 2018 at the No. 47 spot. Just in a year, it jumped to 15th position, and another year later, in Q2 of 2019, it was among the top 10 smartphone brands. As a significant industry disruptor, the upstart brand has made its mark in just three years.

“In the past three years, we are like a new-born calf making little of a tiger as well as a real go-getter,” said Founder and CEO Sky Li in his open letter, noting that the young team with an average age of under 29 has encountered a wide range of unknown difficulties but remained determined and passionate to bring extraordinary products to young trendsetters worldwide.

realme phones were the first in their price range with a pop-up camera, the first in Android with magnetic wireless charging tech, and the very first equipped with Qualcomm Snapdragon 7 Series 5G chips. Those types of trendsetting innovations at those price points have appealed to a young and tech-savvy audience who quickly became passionate supporters of the brand.

realme is also prioritizing 5G products. realm’s 5G share in emerging market smartphone shipments went up from 8.8% in Q1 to 15.9% in Q2, ranking the 3rd, according to the counterpoint market monitor service data Q2 2021.

realme has clarified that the GT series will be its only premium product line with Realme C, Marzo, and Digit Series converted into “fixed product lines.” The Digit series of realme brings cutting-edge tech in the highly competitive budget segment.

Sky said realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.

As for its product strategy, realme will streamline its multiple product lines and optimize its technological offerings. The GT series will become its only premium product line to explore cutting-edge technology and disrupt the high-end segment.

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