realme secures an impressive 21st position, jumping 29 places in the latest Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report released by Google and Kantar.
Chinese brands, in particular, have been striving to expand their global presence and establish a strong foothold in international markets. The recently published Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report by Google and Kantar sheds light on the remarkable ascent of realme, a young and dynamic company that has quickly risen through the ranks.
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The Rise of realme
Securing the 21st position in the Top 50 ranking, realme has made a stunning leap of 29 places compared to the previous year. Despite being the youngest company on the list, realme’s rapid growth can be attributed to its sharp market insights, continuous product innovation, clear product positioning, and strong brand influence. These factors have propelled realme to establish a solid presence in the global market.
No Leap, No Launch
The report emphasizes the significance of innovation, quality enhancement, and brand communication for Chinese brands aiming to expand internationally. Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, states that solely focusing on affordability can undermine a brand’s competitiveness and hinder its ability to attract new customers. Chinese global brands are now striving to transform their image from being merely affordable to offering meaningful value.
Dare to Leap: realme’s Winning Strategy
From its inception, realme has embodied the philosophy of “Dare to Leap,” empowering young individuals through leap-forward technology and design. As the company enters its second stage of growth as a startup, realme has introduced its “Simply Better” strategy.
At this year’s product launch, realme pledged that every product would exhibit a significant leap in innovation; otherwise, it would not be launched, adhering to the “No Leap, No Launch” principle. By consistently delivering superior experiences and fostering innovation, realme has captured the attention and loyalty of young consumers, contributing to the brand’s healthy and sustainable growth.
Leading the Pack with Technological Advancements
realme has gained immense popularity through its two recent smartphone series, namely the realme GT Neo5 and realme 11. These series offer exceptional value for money and have garnered widespread acclaim.
The realme GT Neo5, equipped with 1TB of storage, sets new standards in its price range. It was chosen as the official device for the prestigious 2023 Honor of Kings National Competition. It holds the title of the world’s fastest charging smartphone, thanks to its remarkable 240W fast charging solution.
Meanwhile, the realme 11 series has become the most highly anticipated product from realme in the past five years. The series offers an extraordinary 200-megapixel single-lens zoom camera.
It has gained significant recognition and success globally, becoming the official video recorder for the popular Chinese reality show “Back to Field” and earning the endorsement of Leo Wu, a prominent young Chinese actor. The realme 11 series has witnessed an astounding 262% surge in sales compared to its predecessor, the realme 10 series, and has consistently topped Twitter’s trending list, making it a true global sensation.
Prioritizing Core Products for Global Expansion
In the era of globalization, Chinese brands are transitioning from aggressive expansion to emphasizing exquisite craftsmanship and superior quality. realme,
in its pursuit of global expansion, will prioritize its core products and focus on building brand value and influence through differentiation. By consistently delivering innovative and high-quality products, realme aims to solidify its position in the global market.
realme Narzo 50: Targeting the Pakistani Market
In Pakistan, realme has recently launched the realme Narzo 50. A phone specifically designed for young gaming enthusiasts and millennials.
The device boasts impressive features, including the Helio G96 Processor, ensuring seamless gaming and multitasking experiences.
With up to 11GB Dynamic RAM, users can enjoy smooth operations. At the same time the 16.7cm FHD+ Fullscreen provides an immersive visual experience.
The smartphone also incorporates the 33W DartCharge technology for fast charging. And a 5000mAh battery for extended usage, and a 50MP AI Triple Camera for stunning photography. The realme Narzo 50 is a compelling choice for beginner gaming enthusiasts in Pakistan.
