To commemorate a historic year, the fastest-growing smartphone brand realme has published its annual open letter. It has established itself as a leading global smartphone brand, with shipments that placed it sixth in the world. As the company moves forward in 2022, realme CEO Sky Li has written an open letter detailing the company’s immediate future.
After shipping more than 100 million smartphones worldwide in August of 2021, realme became the fastest smartphone brand to achieve this milestone to date. Since then, realme’s annual smartphone sales have increased by 50% to a record-breaking 60 million units, a record high for the company.
When it comes to the top five brands in 21 different countries, realme is already a household name. Because of this, the startup has expanded its role as a 5G “democratizer” and is now the fastest-growing 5G “Android” brand in the third quarter of next year (Q3 2021).
In Pakistan alone, realme is heading into 2022 with a sales-first approach. Three major distribution partners, including Airlink Communications, United Mobile, and M&P, signed on with the company at the beginning of the year, underscoring the significance of Pakistan for realme as well as our growth prospects and demand.
These possibilities clearly demonstrated realme’s development and progress in 2021, allowing the company to set its sights even higher in the following year. The brand values of realme have been aligned with the needs of its user base, making it possible for them to confidently take a leap into the future.
“We will pursue ever greater innovations in technology and design to break into the Premium Segment with 70% of the company’s R&D resources focusing on high-end tech” says Sky Li. realme is keeping its commitment with its first-ever premium flagship – realme GT 2 series.
As the year progressed, it became clear that 2021 was a successful year for realme. “Dare to Leap” is a company value that realme is committed to instilling in the next generation. Both collectively and individually, the year 2022 will be more promising.