Samsung Pakistan has inaugurated an “Experience Zone” in Fortress Square Mall, Lahore. The ceremony was held on 4th of September. Several activities were conducted for engaging visitors and the winners were awarded Samsung products.
Samsung already have many “Experience Zone” in country. Company’s main aim of this venture is to provide Samsung’s quality products directly to customers. Experience Zone outlets are fully equipped with useful Samsung products and the assistants were trained to convince customers and to provide necessary details to the customers related to particular product.
The concept of experience stores is related to marketing, all top brands try to open their experience zone’s in most visited malls and markets. These store help customers to find all products at one place for example your will find smartphones, tablets, laptops and cameras along with other accessories of Samsung at Samsung’s experience store. The interesting part is you get the expert advice to the assistants which will help you to find the best product for your needs.