If you are running an online business or planning to launch one, then you should be aware of email marketing is critically important for business. It is a powerful way to convey your offers, messages, newsletters to peoples and generate leads.
SendPulse is a marketing platform which offers marketers to send bulk email, SMS and push notifications. By using SendPulse, you will have the option to send your messages to all of these three modes of communication in combination. Let’s suppose you want to run a campaign, but not all of your targeted users are using email, you can use SMS and Web Push Notification to reach those peoples. So basically none of the segment will be left uncommunicated.
“Email marketing technology is used by 82% of B2B and B2C companies.”
The SendPulse has a fantastic way that helps you increase the Opening Rates of messages and emails. SendPulse is an amazing email marketing platform for small companies because of its affordability and functionality. It is one of the few providers in the market that provide multiple channels of communication with your audience, including bulk email, bulk SMS messages and web push notifications. Using a combination of these can help you to engage subscribers and will grow your email list.
1. Email features of SendPulse
All the favorite features, such as creating your subscription forms, email list segmentation, a series of emails, and API, are available. We will go through the details of each of them
Drag-n-Drop Template Editor
You can create colorful and unique templates with SendPulse’s drag and drop email builder which is easier to use. It doesn’t require any specific skill set or even a professional designer. It would roughly take an hour to create a customized email template for a non-technical person.
If you have already created an HTML template, you can use it by uploading the file or by pasting the HTML Code.
If you don’t want to waste your timing creating a design for your email campaign you can use one of the predesigned free email templates from SendPulse’s hundreds of options from different categories including restaurant, business, health-care, education and others.
Subscription form generator
The subscription form is critically important because it is the first thing that your user faces, after that they choose to subscribe or not to subscribe. A subscription box should be easy to fill and have at least following fields: name, email address other things vary according to the target market.
With the help of SendPulse’s subscription form generator, you can create a form with different color schemes, fields and text in minutes.
The email marketers say the personalized emails have higher open and conversion rate. The SendPulse provides the option to personalize your email according to requirements in subject line and body of the email and following are few personalizations you can make:
- Date of birth
- Position, and others
Segmentation and A/B testing
Segmentation feature allows you to divide your subscribers into groups by their gender, age group, current location, date of birth, etc.
The A/B testing is used to achieve the maximum open rate and click rates. The A/B testing A/B allows you to find how you can improve these factors.
- Automated sending: This feature allows you to send a series of emails automatically
- Email Schedule: Plan your email campaigns with this feature. Set up a date and time and the email will go out automatically.
- Resending to unopened: It’s resending feature increases the open rate of your emails by 30-70 percent.
- Statistics reports: It allows you to check the results of every sent email campaign with a statistics report.
2. Web push notifications
Web Browser notifications are clickable short messages which are sent from a website/app to its subscribers on smartphones and desktops. These push notifications are delivered to users in real-time, even if the website is not open in their web browser. Web Push Notifications are known as a highly effective way to re-engage users without having their email or other details.
Whenever a user visits your website a dialog box ask them permission to send push notification if they click on Allow, your system will trigger notifications. Even if they are not browsing your website or using your app.
You can send website push notifications from SendPulse. They bring the visitor back to your website. You can send notification of latest posts (using their WordPress Plugin). Push Notifications can be sent to over 80% of the mobile devices.
3. Bulk Sending of SMS
SendPulse allows you to send your bulk SMS announcement that will reach your subscribers at a speed of 200-500 SMS per second. You can send SMS messages in 200 countries to over 800 networks. You can schedule SMS and even personalize.
4. SendPulse Startup Accelerator Program
SendPulse is also running a Startup Accelerator Program that provides a $5,000 grant for email marketing development to all the participants.
- An AI solution that will automatically choose the best time to send a message by predicting when the subscriber is more likely to interact with it. The AI will also automatically select the optimal channel of delivery for the message (email, web push, mobile push, SMS).
- Automated email personalization.
- Automated subject and content optimization.
Pricing and Plans
If you have less than 2,500 subscribers, you can send up to 15,000 emails per month for free.
- 2500 subscribers – $9.85/month
- 3000 subscribers – $29/month
- 4000 subscribers – $32/month
- 5000 subscribers – $35/month
- 10000 subscribers – $53/month
- 25000 subscribers – $108/month
- 5000000 subscribers – $7000/month
Pay as you go
10000 messages – $32/month
25000 messages – $70/month
25000 messages – $70/month
500000 messages – $812/month
If you have more than 1million subscribers, you can opt for VIP Plan of SendPulse
If you are a small and medium size business owner, blogger, entrepreneur you should give a shot to SendPulse. It is an affordable solution which provides all in one platform for your marketing needs.