Today, it is reported that tech giant Microsoft and Sony are going to collaborate fora grand entrance in entertainment. Both, the companies are determined to work together and build future cloud solutions in Microsoft Aure.
The cloud solution will be supporting gaming as well as content streaming. Moreover, Sony will be able to use Microsoft’s data centers for its streaming platforms as well as existing games.
It is possible that in the near future, this agreement might open up cross play opportunities. Although, both the companies have objections on it in past years.
Through this partnership, Sony will be able to use Microsoft’s technology to strengthen the areas where it lags behind.
You might know that in recent years, Sony has received a lot of criticism over slow download speed.
This is something that Xbox owners might not want to tolerate at all. Sony should focus to improve its platform with the help of Microsoft’s technology and cloud solutions rather than solving some basic technical issues.
Moreover, it is reported that Sony will also use Microsoft’s artificial intelligence service to bring valuable improvement in the user interface of its products.
All of this goes into Sony’s favor, so what does Microsoft get from this agreement. Number one, the company will be able to add some major customers to its cloud business, thus, making it more profitable.
As well, The social media giant will have access to image sensors of Sony. The company will use sensors to create a “new intelligent image sensor solutions”.
Apparently, the company is willing to make improvements in the functionality of the sensors for enterprise customers. Moreover, the company might also make improvements in its consumer solutions, which is a Kinect-Style system.