The Football Business Awards (FBA) have shortlisted TECNO for its #AnnounceYourself Augmented Reality (AR) campaign in the category of Best Brand Activation Involving Football in 2022 for its #AnnounceYourself AR campaign. Thousands of football executives and professionals from all around the world took notice of the #AnnounceYourself campaign, which was a smashing success from the start.
Tecno shortlisted for Football Business Awards 2022
The Football Business Awards (FBA) are widely regarded as the most prestigious honour in the football industry. This year’s #AnnounceYourself campaign combined the most advanced virtual reality immersion technology, a legendary club, and the hopes of football fans all over the world, resulting in widespread attention from individuals all over the world.
The Football Business Association (FBA) recognises the important responsibilities that businesses and clubs play in developing the football industry, both on and off the field. It acknowledges remarkable achievements such as excellence in football media, marketing efficiency, as well as business and technological innovation, through the Football Business Awards (FBA).
TECNO, Manchester City’s Global Official Handset Partner, produced a Metaverse-like experience for supporters to interact with the team. This AR experience allowed fans to interact with first-team players, sign a new contract, and visit the Etihad Stadium and Man City Football Academy training complex.
Users might also play 3D penalty shootout games before posting their scores online. Lucky contestants earned VIP matchday tickets and travel to a Manchester City home game during the season as part of the AR experience promotion.
The TECNO campaign was recognised by the FBA judging panel for demonstrating how technology can be used to unify fans and share common experiences. TECNO’s AR campaign also attempted to establish the brand’s global footprint.
This campaign also highlights TECNO’s aim as a technology business to provide consumers with cutting-edge technology and creative marketing methods. With the slogan “Stop At Nothing,” TECNO is dedicated to presenting the best and latest technologies to progressive individuals in expanding markets worldwide.