Tinder preps ‘Lite’ version of its dating app for data-limited areas

Tinder

Have you heard about tinder, if not, let me clarify you? Tinder is a social search app, offtently considered a social dating site.

Apparently, Tinder is receiving a lot of success, therefore, it should be listed in the popular lightweight app of tech giants.

The company is introducing lightweight apps to attract more users. Hence, for increasing revenue, Match Group has introduced new plans for a Tinder light app.

This plans will target areas where cellular data comes at a premium. CEO of Tinder, Mandy Ginsberg did not speak of features or release date.

Instead, the CEO claimed that it will be here in the market very soon. But, the personnel did hint that Southeast Asia will be its first point of launch.

The company wants to target the areas where the young population is at its peak. Just like other lightweight apps and scaled-back operating systems such as Android Go.

It is really difficult to maintain the increasing growth otherwise the success rate will slow down. Although, the social dating app is moving forward with a solid pace.

The paid subscribers of the company jumped almost 38 percent year over year in 2019. The company knows that these subscribers might not be the same after some time.

From now on, the Tinder Lite app will provide access to millions of users who are having low-end smartphones. But, all of those users will be having limited access to data.

What if a small portion from those users subscribes Tinder’s paid features. It will add great value to revenue indeed.

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