USAID to provide investments to startups pitching at Idea Croron Ka

Idea Croron Ka and USAID

USAID’s Small and Medium Enterprise Activity has signed a memorandum of understanding with Idea Croron Ka (ICK), a business reality show which airs on a private television channel.


It is a wing of USAID that implement business development support activities which are designed to facilitate the growth of small and medium-sized enterprises. The USAID SMEA is agreed to appear on the show and provide grant capital to deserving entrepreneurs of Pakistan in Information Communication Technology and Hospitality.

What is Idea Croron Ka?

Idea Croron ka is Pakistan’s first ever startup reality show that has completed two seasons and 3rd is around the corner. The 3rd season will begin from July, during first two seasons 48 startups participated in front of 15 potential investors and Rs. 22 crores were raised.

The MoU was signed by Nabeel A. Qadeer, Host, Lead and Content Producer and Farrukh Khan, Chief of Party at USAID SMEA, on Monday, 11th June 2018. Speaking on this partnership, Nabeel said,

“Through this MoU, ICK will access grants that will incentivize the development and diffusion of innovative, scalable business ideas that will benefit both the entrepreneurial sector and startups.”

Whereas Farrukh said,

“The sort of opportunities we provide at USAID SMEA will provide ample opportunities to startups appearing on ICK to help them launch and scale their products/services.”