As the Official Sponsor of the FIFA World Cup Qatar 2022TM, vivo, the revolutionary global smartphone brand, confirmed its collaboration with the most prestigious international football competition. Since 2017, vivo has been the Official Smartphone of the FIFA World Cup for two editions. This year’s event will be held in Qatar beginning on November 21, 2022, to provide football fans throughout the world with an amazing experience.
Vivo will use its FIFA World Cup rights, including the Official Emblem and Official Brand Identities, to interact with passionate football fans around the world through this relationship. In the future, vivo plans to expand globally by delivering immersive customer experiences and advancing its innovative smartphone technology.
Mr. Muhammad Zohair Chohan, Director Brand Strategy at vivo Pakistan, expressed delight about the cooperation, saying, “This collaboration with the FIFA World Cup Qatar 2022TM is a significant moment for vivo.” Football, often known as the “Beautiful Game,” has the ability to provide joy to billions of people worldwide and bring them together regardless of age, ethnicity, gender, or culture. Indeed, it has a genuinely global reach, with the power to influence and inspire billions of people worldwide, making the legendary FIFA World Cup Qatar 2022TM an ideal venue for vivo as we extend our presence across more than 60 nations and regions around the world. This collaboration underscores our intrinsic purpose of promoting sports that bring joy to millions and give a one-of-a-kind experience for consumers worldwide.
Since its launch in South Asia, vivo’s focus and commitment has been on providing exceptional product experiences to local clients. Because of its localized product and marketing techniques, it has witnessed tremendous market share growth. vivo will continue to put people first and to innovate consistently in order to bring cutting-edge smartphone innovations.