Instagram is now going to compete YouTube, yesterday they announced IGTV. IGTV will allow users to upload videos up to one hour in length, previously the limit was 1 minute. IGTV will be accessible from a button inside the Instagram home screen, the standalone app for IGTV will spotlight popular videos from Instagram celebs.
The launch is confirmed by TechCrunch and WSJ’s report that Instagram would offer videos up to an hour in length.
Kevin Systrom onstage at the IGTV launch
“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-from videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV.
How IGTV Works?
Instagram TV will let anyone be a creator, not only big-name celebs. People will be able to upload videos through Instagram’s app or Web. Except for Smaller and new accounts, everyone will be able to upload longer duration videos on Instagram.
Download IGTV for iOS and Android
The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV-shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy the video without all the distraction,” Systrom explained.
Instagram TV App is available globally on iOS an Android and also through TV shaped button above stories.
“We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.
IGTV will allow Instagram creators to develop Channels and peoples will be able to subscribe to those channels. Creators will also be able to put links in the description of their own videos to drive traffic elsewhere.
No Ads on IGTV, Yet
“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.”
He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future.
There are 1billion users of Instagram and IGTV could become popular video creator platform and allow creators to earn money and grow an audience.