What is Pakistan Searching for? Insights for brands from Google Trends

- Advertisement -

Whether you’re an entrepreneur looking for new ways to engage with customers or a seasoned marketer building a brand from scratch, online Search is an important indicator of consumer intent.

Insights for brands from Google Trends for Pakistan

After all, Pakistanis expect the internet to play many different roles: personal entertainer,  restaurant guide, product research assistant, and all-around source of truth.

Just like Google’s annual Year in Search captures the collective trending searches and sheds light on what captured people’s curiosity, Google’s Insights for Brands for Pakistan report sheds light on the major trends being driven by online demographics across the country. At the same time, businesses are seeking to understand how the COVID-19 environment is changing behaviors and trends within their respective categories and how best to respond in the moments that matter most.

- Advertisement -

“Pakistanis and their smartphones are inseparable — always on the lookout for the best experiences and deals within their vicinity and at the same time seeking authoritative information during these trying times,” said Faraz Azhar, Industry Head for South Asia, Google Asia Pacific. “Our research found rising levels of consumer sophistication, interest in more sustainable products and services, and a move towards a healthier lifestyle as some of the biggest drivers of behavior in the last 12 months. Also, digital video continues to boom with local content on YouTube representing Pakistan’s favorite online destination.”

In the newly released report, Google outlined five key trends that are shaping how Pakistanis search as well as their curiosity on the impact of reduced  human mobility on the environment:

  1. Increasingly sophisticated consumers
    Consumers expect Search to understand the intent behind what they need and deliver the best, most helpful answers. They want high-quality products that are available with a convenient digital experience. 4 in 5 Pakistani consumers research products online before a purchase, and they switch between online search and video. They also want quick access to products and services: 138% growth in “near me” searches and 1.5X increase in “same-day delivery” queries between 2018 to 2019. ‘Fast delivery’ searches increased by 1300% and online grocery delivery searches increased by 300% when the pandemic began.
  2. Towards sustainability and conscious consumption
    A combination of the state of the world and an overall rise in awareness has seen the rise of the environmentally-conscious consumer. Over a one year period these searches have risen sharply across Pakistan: “climate change” by 1.5X, “electric cars” by 1.5X, “reusable” by 1.3X, and “climate change” by 1.5X. Users were also curious about the visible impact on air quality and pollution levels, with searches for ‘clear skies’ increasing by 300%; ‘clean air’ by 225%; and ‘clear water’ by 217%.
  3. Digital video continues to boom
    Video streaming and sharing platforms are where Pakistanis get their fix of information, entertainment, news, and sports. The primary drivers are a combination of affordable data combined with the proliferation of devices and new platforms. 7 in 10 Pakistanis use YouTube every month, with searches related to “with me” increasing 150%, “teeli” by 108%, and “village food secrets” by 168%.
  1. The healthy lifestyle choice
    While Pakistan has a rich and diverse culinary tradition, there has been a rise in searches for alternate diets and meal plans predicated around well-being. Searches for “daily exercise” are up to 1.6X. Searches for “vegetarian cuisine”, “healthy supplements” and “intermittent fasting” have risen 1.5X. Meanwhile searches for  “superfood” are up by a whopping 767% and “HIIT” by 600%.
  2. COVID-19 implications
    With COVID-19 restricting the movement of people outdoors, Pakistanis have started looking for ways to start (or continue) their usual physical routines indoors with ‘HIIT workout’ YouTube searches growing by 600%, ‘gym at home’ by 125%, and ‘home workouts’ by 80%. With more people confined indoors, interest in mental health and well-being has also become an important factor for Pakistanis, with a surge in searches for ‘meditation’ (+56%) in March this year.

For more insights on how Pakistani consumers use Google Search, along with some vertical insights on fintech, on-demand economy, telecom, gaming, and sports, visit Think with Google and download the Insights for Brands report.

- Advertisement -
Press Release
Press Release account of TechWafer, PRs are published through this account

More from author

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related

Shell Organized Eco-Marathon Student Event 2021 Pakistan

Shell Pakistan organized the Shell Eco-Marathon (SEM) 2021 Student event today at Rawalpindi, where engineering students from leading Pakistani universities demonstrated the performance of...

vivo’s Latest Flagship Smartphone, X70 Pro Is Set to Launch in Pakistan

vivo has officially confirmed the launch of its high-end flagship smartphone, the X70 Pro, on 18th October 2021. The phone is a culmination of...

vivo Expands Online and In-Store Services to Provide Enhanced Customer Experience

vivo, a leading global smartphone brand, has expanded its online services to deliver a superior customer experience in Pakistan. Through its after-sales services, the...
Advertisment

Trending

ASUS Launches ZenBook Duo 14 UX482 in Pakistan

ASUS Pakistan announced its ZenBook series 14-inch Duo 14 UX482 - recipient of the prestigious 2021 CES Innovation Awards. The ZenBook Duo 14 UX482...

Xiaomi 11 Lite 5G NE unveils with Flagship Performance in a Thin Package

Xiaomi Mi 11 Lite 5G NE has a sleek yet striking form-factor with ultrathin and lightweight body measuring to mere 6.81mm and weighs only...

OPPO Launches ColorOS 12 – Here’s What You Should Know

Based on Android 12, Oppo's ColorOS 12 introduces valuable features and customization options. ColorOS 12 provides a seamless experience closer to stock Android 12...
get latest updates from us
subscribe and get important updates in the notification
Allow
Later