It is the first time company has changed its privacy policy since it bought WhatsApp in 2014.
WhatsApp will now share users phone numbers with Facebook, and Facebook will use those numbers to provide more relevant friends suggestions and advertisement.
One digital analyst said that some peoples might feel “betrayed” by company’s this move.
Data sharing
WhatsApp said sharing users phone number with Facebook would help the company to tackle spam and abuse on their network, also to offer better friend suggestions and relevant ads.
Using those number Facebook will extract from WhatsApp, company will be able to match peoples who exchanged their phone numbers but have not added each other on social network.
WhatsApp will also share information related to people last used the service, but it would not be shared and the content of the message, which is encrypted.
“Your encrypted messages stay private and no-one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the company said in a blog post.
The company said users would be able to opt out of sharing information with Facebook by following the steps outlined on its website.
The company also said users don’t want to share their number can opt out from the Program follow these steps.
How to Opt Out?
- When prompted to accept the updated terms and conditions, tap Read to expand the full text
- A check box at the bottom of the new privacy policy will let you opt out of the data-sharing
- WhatsApp states Facebook will still receive data in some situations
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