Earlier today it was reported by Canalys an analyst company that Samsung has gained back the first spot from Huawei in smartphone market share. Just now two more analysis firms confirm the data which shows Xiaomi has surpassed Apple after an impressive performance in Q3 2020 and now holding on to the third position in the list.
Analysts at IDC also say that the market witnessed very strong volumes between July and September in emerging markets like India, Brazil, Russia, and Indonesia. These sales have been increased from heavy promotions and discounts which accelerated growth.
Distance learning has also boosted demand for low-end smartphones in India and handsets are now more affordable than ever.
Counterpoint Research showed out that Realme managed to reach 50 million shipments faster than any other company due to its diverse 5G portfolio and strong performance in China. The brand accomplished the milestone in just 9 months, scoring a 90% quarterly increase in terms of sales.
However, struggles were seen in the smartphone world. Developed markets like China, Western Europe, and North America all witnessed major declines in Q3 2020. Apple’s decision to launch the iPhone 12 lineup in October was a key reason for the numbers to go down since Cupertino is the main player in all these markets.
Samsung reported a healthy increase in sales of around 2-3%, Huawei dipped over 20% as the US bans continue to hinder the company’ss performance in overseas markets, while Xiaomi gained over 40% on a yearly basis and managed to overtook Apple on the way to the Top 3.