As you all are aware of Youtube’s advertisement formats. However, one of the most disturbing advertisement is a unskippable 30-second advertisement.
Most of the time, when you are trying to show an entertaining video to your friends, such advertisements appear at that time and which is very awkward indeed.
Obviously, there are many ways to ignore or avoid such advertisements. As may of us uses ad blockers to avoid the advertisements. Keeping in view, requests from users, the company has decided to eliminate it, for this Google has planned to discount such maligned advertisement format.
In a statement, Google said:
“The company aims to offer a better viewing experience for its users. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”
However, advertisements like 20-second advertisement slot and all other will be unnskippable. This decision will be helping the company in providing comfort to the users while watching videos but it will cost Google.
From the past few years, the landscape video has been changed but Youtube still supports it. As after announcement from facebook over placing advertisements in the videos, the competition between the tech giants has become harder.
Maybe this is the reason Google has been eliminating the 30sec ad. If this is the reason then it is a good strategic move by the company to stay competitive.