YouTube on Tuesday unveiled a streaming television service offering bundles of live channels in the direct challenge by Google-owned network to traditional cable and payTV.
YouTube TV was tailored for young generations seeking news films and many other programs without subscribing to cable and satellite service according to YouTube chiefs executive Susan Wojcicki. The newer service will allow subscribers in U.S. markets to get access on any connected device
The new service will allow subscribers to get access on any connected device to networks such as ABC, CBS, Fox and NBC, along with “sports networks and dozens of popular cable networks,” according to YouTube.
YouTube TV will cost $35 monthly with six user accounts allowed per subscriber and positioning itself to compete against so-called “skinny bundles” from Dish Network’s Sling TV and AT&T’s DirecTV Now.
“YouTube TV is designed specifically for the needs of a new generation of TV fans who want to watch what they want, when they want, how they want without commitment,” Wojcicki said during a press briefing streamed from YouTube offices in Southern California.
YouTube will also help users by combining user-created content from Google-owned online video sharing service with delivery customized for viewing screens from smartphones to big-screen televisions.
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YouTube TV will offer each account its own personal DVR, as well as its own tailored recommendations, shown when the app is in portrait mode. These suggestions are personalized based on what you’ve watched and recorded.
The service will launch first in major US markets where local television content can be provided, with YouTube working to quickly expand availability, according to Wojcicki.
Of course, unlike its rivals, YouTube already has traction: This week, the company announced people watch 1 billion hours of YouTube per day.
YouTube TV will also allow limitless recording of shows on servers hosted in the internet cloud, so they can be saved for streamed viewing when convenient.